Alcatel-Lucent Campaign Strategist in Espoo, Finland
Nokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.
Serving customers in over 100 countries, our research scientists and engineers continue to invent and accelerate new technologies that will increasingly transform the way people and things communicate and connect.
Nokia is an equal opportunity employer that is commited to diversity and inclusion.
At Nokia, employment decisions are made regardless of race, color, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law.
Do you want to be a part of a digital marketing transformation? We are looking for experienced marketing campaign strategists to join our team. Responsibilities include:
Developing an audience based marketing architecture or framework for strategic campaigns
Build campaign-level strategy, hierarchies/themes, value propositions and messaging architecture, integrated campaign flow, and a customer journey strategy that drive results
Work with Business Groups (BG's) and Regions to define the target personas and its preferences, needs, and challenges.
Translate campaign concepts into succinct and effective strategies and content needs across all stages of the journey
Work with content experts (BG) and content strategist (Agency or Marcom) to develop a campaign map that aligns to the target audience and buyer journey
Identify and adjust appropriate mix of assets and tactics to engage the audience, and generate Marketing Qualified Leads
Develop cross-channel digital media and communications plans to engage customers across their journey
Manages the overall campaign budget and delivers measurement/reporting to key stakeholders.
Should have strong communication and analytical skills
Previous experience with digital direct response marketing, search engine marketing, programmatic media buying, and paid social media strongly desired
Must have the ability to evaluate, negotiate, purchase and plan Internet media on various pricing models
Working knowledge of media plan development, media negotiations, and buying is essential
General knowledge of campaign strategy and execution
Flexibility to travel as needed
Experience in working across matrix environments and delivering to internal customers (business groups, sales, etc)
Job: fNokia Marketing Communications
Primary Location: Europe North-Finland-Finland-Espoo
Req ID: 1700000EU7